17 Dec 2025
Istanbul, Türkiye
17 Dec 2025
Istanbul, Türkiye
Cloud computing and AI continue to drive innovation, reshape strategies, and open new growth paths. Organizations in Türkiye are advancing their AI readiness through digital infrastructure upgrades, modern data architectures, and workforce upskilling.
IDC’s Digital Executive Sentiment Survey reveals that 58% of organizations in Türkiye view AI as their top emerging technology investment for 2025, followed by multicloud (54%).
With the foundations in place, focus now shifts to embedding AI within broader digital strategies — aligning innovation with business goals, enhancing competitiveness, and realizing AI’s full potential as a pillar of digital transformation.
In today’s fast-paced digital landscape, organizations must move beyond incremental improvements to achieve transformative impact. “Accelerating Business Transformation: Harnessing Cloud and AI for the Intelligent Enterprise” explores how cloud computing and artificial intelligence together enable faster, smarter, and more resilient business operations.
This keynote highlights strategies for integrating AI with cloud platforms to drive innovation, optimize processes, and unlock new growth opportunities.
Eren Eser | IDC
Associate Research Director, Türkiye
Eren is a seasoned analyst with 20+ years of experience in the ICT sector. He directs all IDC ICT research and consulting engagements in Türkiye, and all sustainability research and consulting projects across the Middle East, Türkiye, and Africa (META).
Based in Istanbul, Eren has been involved in projects ranging from market forecasts to strategic consulting engagements on market entry, competitive analysis, go-to-market strategies, technology marketing, and end-user studies. Eren’s vast experience in the IT services, cloud, software, and telecommunications domains helps IDC clients understand the impact of technology-enabled, sustainable transformation processes in the context of sustainable digital business strategies, operations, products, and services. In addition to his research and consulting activities, Eren is a speaker at industry events.
Prior to joining IDC in 2017, Eren spent more than a decade in IT industry roles spanning portfolio management, channel and business development, pricing, and software development at companies including Turk Telekom and TAI.
Eren earned a bachelor’s degree in electrical and electronics engineering and an MBA focused on technology road mapping for strategy and innovation, both from Middle East Technical University. He received a master of science in information systems, with a thesis on modeling mobile telecommunications services, from Middle East Technical University. During his academic endeavors, he studied for one semester at the University of Copenhagen, and for one semester at Harvard University. He is pursuing a marketing PhD focused on sustainability.
Thursday, December 11 2025 9:35 am | Location:
In today’s fast-paced digital landscape, organizations must move beyond incremental improvements to achieve transformative impact. “Accelerating Business Transformation: Harnessing Cloud and AI for the Intelligent Enterprise” explores how cloud computing and artificial intelligence together enable faster, smarter, and more resilient business operations.
This keynote highlights strategies for integrating AI with cloud platforms to drive innovation, optimize processes, and unlock new growth opportunities.
Thursday, December 11 2025 12:50 pm | Location:
Artificial intelligence is no longer a standalone capability — it’s becoming the foundation of modern business. “Intelligence Everywhere: Embedding AI into the DNA of the Enterprise” explores how leading organizations are infusing AI across every layer of their operations, from customer engagement and supply chains to decision intelligence and innovation pipelines. This session examines the practical steps to operationalize AI at scale, integrate it seamlessly with cloud and data platforms, and empower people and processes to act intelligently in real time. Attendees will gain insights into how to create an AI-first culture, drive measurable business outcomes, and build the resilient, adaptive enterprises of the future.
Thursday, December 11 2025 12:50 pm | Location:
Artificial intelligence is no longer a standalone capability — it’s becoming the foundation of modern business. “Intelligence Everywhere: Embedding AI into the DNA of the Enterprise” explores how leading organizations are infusing AI across every layer of their operations, from customer engagement and supply chains to decision intelligence and innovation pipelines. This session examines the practical steps to operationalize AI at scale, integrate it seamlessly with cloud and data platforms, and empower people and processes to act intelligently in real time. Attendees will gain insights into how to create an AI-first culture, drive measurable business outcomes, and build the resilient, adaptive enterprises of the future.
Thursday, December 11 2025 12:50 pm | Location:
Artificial intelligence is no longer a standalone capability — it’s becoming the foundation of modern business. “Intelligence Everywhere: Embedding AI into the DNA of the Enterprise” explores how leading organizations are infusing AI across every layer of their operations, from customer engagement and supply chains to decision intelligence and innovation pipelines. This session examines the practical steps to operationalize AI at scale, integrate it seamlessly with cloud and data platforms, and empower people and processes to act intelligently in real time. Attendees will gain insights into how to create an AI-first culture, drive measurable business outcomes, and build the resilient, adaptive enterprises of the future.
Thursday, December 11 2025 9:50 am | Location:
The convergence of cloud and artificial intelligence is reshaping the enterprise, enabling unprecedented levels of agility, insight, and innovation. “The Next Horizon: Uniting Cloud and AI to Power the Intelligent Enterprise” explores how organizations can leverage these technologies together to drive smarter operations, enhance customer experiences, and unlock new business opportunities. This session highlights emerging trends, practical strategies, and real-world examples of AI and cloud working in harmony. Attendees will learn how to build AI-native architectures, scale intelligent applications, and foster a culture where data-driven decisions power every aspect of the enterprise. By the end of the session, participants will understand how to harness the full potential of cloud and AI to create an intelligent, resilient, and future-ready organization.
Thursday, December 11 2025 9:50 am | Location:
The convergence of cloud and artificial intelligence is reshaping the enterprise, enabling unprecedented levels of agility, insight, and innovation. “The Next Horizon: Uniting Cloud and AI to Power the Intelligent Enterprise” explores how organizations can leverage these technologies together to drive smarter operations, enhance customer experiences, and unlock new business opportunities. This session highlights emerging trends, practical strategies, and real-world examples of AI and cloud working in harmony. Attendees will learn how to build AI-native architectures, scale intelligent applications, and foster a culture where data-driven decisions power every aspect of the enterprise. By the end of the session, participants will understand how to harness the full potential of cloud and AI to create an intelligent, resilient, and future-ready organization.
Thursday, December 11 2025 9:50 am | Location:
The convergence of cloud and artificial intelligence is reshaping the enterprise, enabling unprecedented levels of agility, insight, and innovation. “The Next Horizon: Uniting Cloud and AI to Power the Intelligent Enterprise” explores how organizations can leverage these technologies together to drive smarter operations, enhance customer experiences, and unlock new business opportunities. This session highlights emerging trends, practical strategies, and real-world examples of AI and cloud working in harmony. Attendees will learn how to build AI-native architectures, scale intelligent applications, and foster a culture where data-driven decisions power every aspect of the enterprise. By the end of the session, participants will understand how to harness the full potential of cloud and AI to create an intelligent, resilient, and future-ready organization.
Thursday, December 11 2025 9:50 am | Location:
The convergence of cloud and artificial intelligence is reshaping the enterprise, enabling unprecedented levels of agility, insight, and innovation. “The Next Horizon: Uniting Cloud and AI to Power the Intelligent Enterprise” explores how organizations can leverage these technologies together to drive smarter operations, enhance customer experiences, and unlock new business opportunities. This session highlights emerging trends, practical strategies, and real-world examples of AI and cloud working in harmony. Attendees will learn how to build AI-native architectures, scale intelligent applications, and foster a culture where data-driven decisions power every aspect of the enterprise. By the end of the session, participants will understand how to harness the full potential of cloud and AI to create an intelligent, resilient, and future-ready organization.
Thursday, December 11 2025 2:30 pm | Location:
Artificial intelligence has captured the world’s imagination but the true test of its value lies in measurable business impact. “Beyond the Hype: Delivering Measurable Business Outcomes with AI” cuts through the buzzwords to focus on real-world results. This session explores how organizations are moving from experimentation to execution, applying AI to drive efficiency, innovation, and growth. Attendees will learn how to define success metrics, align AI initiatives with strategic goals, and build the data and governance foundations that turn pilots into performance. Through industry examples and proven strategies, this panel reveals what it takes to make AI not just a technology investment, but a sustained driver of business value.
As Group Director of Data for Hepsiburada, Alper Çelik is a passionate and visionary leader who drives data strategy and transformation for Hepsiburada, Turkey’s leading e-commerce platform. He is motivated by the challenge of creating value from data and information, and aims to foster a data-driven culture across the organization. He brings diverse perspectives and experiences to the organization, as he has worked in various sectors, such as banking, retail, and technology over 20 years. His extensive knowledge covers everything from data engineering, data modeling, data warehousing to data governance, and data science. Mr. Celik holds a Bachelor of Science degree in Computer Engineering from the Bogazici University of Istanbul
Thursday, December 11 2025 2:30 pm | Location:
Artificial intelligence has captured the world’s imagination but the true test of its value lies in measurable business impact. “Beyond the Hype: Delivering Measurable Business Outcomes with AI” cuts through the buzzwords to focus on real-world results. This session explores how organizations are moving from experimentation to execution, applying AI to drive efficiency, innovation, and growth. Attendees will learn how to define success metrics, align AI initiatives with strategic goals, and build the data and governance foundations that turn pilots into performance. Through industry examples and proven strategies, this panel reveals what it takes to make AI not just a technology investment, but a sustained driver of business value.
Thursday, December 11 2025 2:30 pm | Location:
Artificial intelligence has captured the world’s imagination but the true test of its value lies in measurable business impact. “Beyond the Hype: Delivering Measurable Business Outcomes with AI” cuts through the buzzwords to focus on real-world results. This session explores how organizations are moving from experimentation to execution, applying AI to drive efficiency, innovation, and growth. Attendees will learn how to define success metrics, align AI initiatives with strategic goals, and build the data and governance foundations that turn pilots into performance. Through industry examples and proven strategies, this panel reveals what it takes to make AI not just a technology investment, but a sustained driver of business value.
Thursday, December 11 2025 2:30 pm | Location:
Artificial intelligence has captured the world’s imagination but the true test of its value lies in measurable business impact. “Beyond the Hype: Delivering Measurable Business Outcomes with AI” cuts through the buzzwords to focus on real-world results. This session explores how organizations are moving from experimentation to execution, applying AI to drive efficiency, innovation, and growth. Attendees will learn how to define success metrics, align AI initiatives with strategic goals, and build the data and governance foundations that turn pilots into performance. Through industry examples and proven strategies, this panel reveals what it takes to make AI not just a technology investment, but a sustained driver of business value.
Thursday, December 11 2025 12:50 pm | Location:
Artificial intelligence is no longer a standalone capability — it’s becoming the foundation of modern business. “Intelligence Everywhere: Embedding AI into the DNA of the Enterprise” explores how leading organizations are infusing AI across every layer of their operations, from customer engagement and supply chains to decision intelligence and innovation pipelines. This session examines the practical steps to operationalize AI at scale, integrate it seamlessly with cloud and data platforms, and empower people and processes to act intelligently in real time. Attendees will gain insights into how to create an AI-first culture, drive measurable business outcomes, and build the resilient, adaptive enterprises of the future.
Thursday, December 11 2025 3:40 pm | Location:
Gökhanalp Arslan graduated from Middle East Technical University, Department of Electrical and Electronic Engineering in 1997 and completed his MBA programme at Hacettepe University, Institute of Social Sciences between 2001-2003. He completed Artificial Intelligence and Machine Learning programme at Koç University.
In 1997, Mr Arslan joined İşbank as a software specialist and worked as a solution architect and technical leader in the core banking and capital markets areas of İşbank Group and its subsidiaries between 2000 and 2010.
In 2010, Mr Arslan switched to a full-time data analytics role and held various leadership positions in data warehouse management between 2010 and 2013 and business intelligence management between 2013 and 2016. Between 2017 and 2020, he served as the Analytical Applications Unit Manager.
With more than fifteen years of experience in data analytics and artificial intelligence, Arslan is currently leading İşbank’s artificial intelligence transformation as the Division Head of Artifical Intelligence
As Group Director of Data for Hepsiburada, Alper Çelik is a passionate and visionary leader who drives data strategy and transformation for Hepsiburada, Turkey’s leading e-commerce platform. He is motivated by the challenge of creating value from data and information, and aims to foster a data-driven culture across the organization. He brings diverse perspectives and experiences to the organization, as he has worked in various sectors, such as banking, retail, and technology over 20 years. His extensive knowledge covers everything from data engineering, data modeling, data warehousing to data governance, and data science. Mr. Celik holds a Bachelor of Science degree in Computer Engineering from the Bogazici University of Istanbul
Thursday, December 11 2025 2:30 pm | Location:
Artificial intelligence has captured the world’s imagination but the true test of its value lies in measurable business impact. “Beyond the Hype: Delivering Measurable Business Outcomes with AI” cuts through the buzzwords to focus on real-world results. This session explores how organizations are moving from experimentation to execution, applying AI to drive efficiency, innovation, and growth. Attendees will learn how to define success metrics, align AI initiatives with strategic goals, and build the data and governance foundations that turn pilots into performance. Through industry examples and proven strategies, this panel reveals what it takes to make AI not just a technology investment, but a sustained driver of business value.
Professionally, Okan Eke is actively involved in the planning of system and infrastructure projects and the adaptation of cloud technologies to corporate environments. During this period, he has worked as a system data center manager, trainer, consultant and has developed various projects and provided trainings in corporate companies. Recently, he has focused on data center automation processes, DRS (Disaster Recovery Site) planning and cloud computing and automation solutions. In addition to various system expertise certificates, he holds MVP (Microsoft Most Valuable Professional) System Center Cloud and Datacenter Management and MCT (Microsoft Certified Trainer) titles. Okan Eke, who completed his academic education separately in Chemistry and Computer Engineering, has taken part as an editor and speaker in various platforms that develop Turkish resources. He is currently working as System Architecture and Management Manager in the Information Technologies group of Aktif Bank A.Ş
Born in 1974 in Izmir, Murat Erez graduated from Ege University, Department of Computer Science Engineering in 1996. Between 1996 and 1998, he worked as a software engineer at Bisan A.Ş., which manufactures Peugeot and Bisan brands. Joining Kale Group in 1999, Murat Erez worked as Software Development Supervisor, Assistant Software Development Manager and Business Applications Manager before being appointed as Kale Group IT Department Head in 2017.
Savaş Ergen graduated from Istanbul University, Department of Computer Engineering in 1997. After graduating from the university, he started to work as a practitioner in Çanakkale Seramik Information Technologies Department. During his 6-year tenure, a system management team was formed and he worked as system, network and security manager in this team. In 2004, he started to work at HSBC Turkey and worked in the System Architecture team first as a senior specialist and then as a Unit Manager until the end of 2013. At the end of 2013, he started to work at CLK Enerji Yatırım A.Ş. as the Architectural Manager responsible for the system. For the last 1 year, he has been working as Information Technologies Operation Director at CLK Energy.
Thursday, December 11 2025 9:50 am | Location:
The convergence of cloud and artificial intelligence is reshaping the enterprise, enabling unprecedented levels of agility, insight, and innovation. “The Next Horizon: Uniting Cloud and AI to Power the Intelligent Enterprise” explores how organizations can leverage these technologies together to drive smarter operations, enhance customer experiences, and unlock new business opportunities. This session highlights emerging trends, practical strategies, and real-world examples of AI and cloud working in harmony. Attendees will learn how to build AI-native architectures, scale intelligent applications, and foster a culture where data-driven decisions power every aspect of the enterprise. By the end of the session, participants will understand how to harness the full potential of cloud and AI to create an intelligent, resilient, and future-ready organization.
Thursday, December 11 2025 12:50 pm | Location:
Artificial intelligence is no longer a standalone capability — it’s becoming the foundation of modern business. “Intelligence Everywhere: Embedding AI into the DNA of the Enterprise” explores how leading organizations are infusing AI across every layer of their operations, from customer engagement and supply chains to decision intelligence and innovation pipelines. This session examines the practical steps to operationalize AI at scale, integrate it seamlessly with cloud and data platforms, and empower people and processes to act intelligently in real time. Attendees will gain insights into how to create an AI-first culture, drive measurable business outcomes, and build the resilient, adaptive enterprises of the future.
Thursday, December 11 2025 12:50 pm | Location:
Artificial intelligence is no longer a standalone capability — it’s becoming the foundation of modern business. “Intelligence Everywhere: Embedding AI into the DNA of the Enterprise” explores how leading organizations are infusing AI across every layer of their operations, from customer engagement and supply chains to decision intelligence and innovation pipelines. This session examines the practical steps to operationalize AI at scale, integrate it seamlessly with cloud and data platforms, and empower people and processes to act intelligently in real time. Attendees will gain insights into how to create an AI-first culture, drive measurable business outcomes, and build the resilient, adaptive enterprises of the future.
Sait Reçber is a seasoned professional with over 20 years of experience, focused on Data and Analytics. Sait is currently the Head of Data and Analytics at HSBC, one of the largest banks in the world with 42 million customers and 220,000 employees in 62 different countries, since 2019.
Before HSBC, he worked in Business Intelligence, Big Data areas at Vodafone Turkey and most recently served as Privacy and Information Security Manager. Before joining Vodafone, he held various positions in business intelligence, business process management and call center systems at Garanti Factoring and Avea companies.
Sait was graduated from Istanbul Technical University in 2003 with a bachelor’s degree in physics engineering and completed Executive MBA at Istanbul Şehir University in 2014.
He received BS and MS degrees in Computer Engineering from Boğaziçi University, Turkey and MBA from Bologna Business School, Italy. With over 20 years of experience in banking, finance and insurance, he worked for top institutions including GarantiBBVA, Yapı Kredi, Akbank, QNB Finansbank , AvivaSA and held different responsibilities. In 2018, he started to work in Tofaş, where he managed commercial and manufacturing ICT operations and led corporate AI tranformation of company. He joined Karsan as the Chief Digital Officer (CDO) in 2023 to be a part of Karsan’s transformation in electric, hydrogen and autonomous buses. His expertise includes AI strategy building and execution in corporate. He is also a mentor for AI and digital business model start-ups.
After he graduated from Istanbul University Electronic Engineering department, Kerim Özgür Yalçın completed his master’s degree in Electronics and Communication branch. Yalçın started his career at Albaraka Türk as an application developer in AS/400 systems in 1998. In 2000, he started his mainframe career at BİLPA which, in the future, will be renamed as Yapı Kredi Bank IT, as IBM OS/390 Mainframe System Programmer where he held several managerial responsibilities in the IT Infrastructure Development Section.
As of 2013, Yalçın is the Group Head of IT Infrastructure and Operations at Kredi Kayıt Bürosu A.Ş.
After completing his university education at METU Electrical and Electronics Engineering Department, Haydar Erdem Yılmaz worked as a technical expert and manager at Pamukbank, Turkcell and IBM. Since 2014, Haydar Erdem Yılmaz has been working at Vodafone and has been working as IT Operations Director for 3 years.
Dr. Mehmet Haklıdır has a Bachelor’s degree in Mechanical Engineering and a minor in Computer Science from Istanbul University. He completed his Master’s degree in Mechatronics Engineering and his Ph.D. in Control and Automation Engineering at Istanbul Technical University. With over 20 years of experience, Dr. Haklıdır has held leadership and technical expert roles in large-scale national and international projects. He played a significant role in establishing the Artificial Intelligence Institute at TUBITAK BILGEM, and was involved in creating Turkey’s artificial intelligence strategic vision. Dr. Haklıdır is a member of the OECD One AI Expert Group, the Global Partnership on AI (GPAI), and the Artificial Intelligence Technologies Roadmap Advisory Board of the Council of Science, Technology and Innovation Policies. He continues his research in artificial intelligence, big data, and robotics. Throughout his career, he has presented at various national and international congresses and scientific conferences and published articles in international scientific journals indexed by SCI. Dr. Haklıdır has received national and international awards from different organizations. Currently, Dr. Haklıdır is Director of Artificial Intelligence Institute at TUBITAK BILGEM.
Thursday, December 11 2025 12:50 pm | Location:
Artificial intelligence is no longer a standalone capability — it’s becoming the foundation of modern business. “Intelligence Everywhere: Embedding AI into the DNA of the Enterprise” explores how leading organizations are infusing AI across every layer of their operations, from customer engagement and supply chains to decision intelligence and innovation pipelines. This session examines the practical steps to operationalize AI at scale, integrate it seamlessly with cloud and data platforms, and empower people and processes to act intelligently in real time. Attendees will gain insights into how to create an AI-first culture, drive measurable business outcomes, and build the resilient, adaptive enterprises of the future.
Hibrit Bulutun Yükselişi
Günümüzün hızla gelişen dijital ortamında hibrit bulut, BT yatırımlarını en üst düzeye çıkarmayı hedefleyen kurumlar için vazgeçilmez bir strateji haline geldi. IDC araştırmaları, hibrit bulutun sadece bir trend değil, modern BT altyapısının kritik bir bileşeni olduğunu, verimliliği, performansı ve çevikliği teşvik etmek için özel ve genel bulutların güçlü yönlerini harmanladığını ortaya koyuyor. Bu tür ortamların uygulanması ve işletilmesinin karmaşıklığı, yönetilen hizmet sağlayıcıların (MSP’ler) rolünü kritik hale getiriyor. Bu iş ortakları yalnızca teknik ve operasyonel zorlukların aşılmasına yardımcı olmakla kalmayıp, aynı zamanda hibrit bulut yatırımlarının gerçek değerinin ortaya çıkarılmasında da önemli bir rol oynuyorlar. Türkiye’deki kurumlar giderek daha fazla hibrit bulut çözümlerine yönelirken, doğru MSP iş ortağını seçmenin önemini anlamak, istenen iş sonuçlarına ulaşmak için çok önemli hale geliyor.
Yapay Zeka: Küresel Dönüşümün Temel Dinamiği
Yapay zeka (YZ), son yıllarda teknolojik gelişmelerin merkezinde yer alarak hem iş dünyasını hem de toplumsal yaşamı yeniden şekillendiriyor. Algoritmaların gelişimi, veri işleme kapasitesinin artması ve hesaplama gücündeki ilerlemeler, YZ’nin daha geniş ve karmaşık alanlarda uygulanabilirliğini mümkün kılıyor. Bu dönüşüm, sadece teknoloji şirketlerini değil; sağlık, üretim, kamu hizmetleri ve eğitim gibi geleneksel sektörleri de doğrudan etkiliyor.
Yapay zekâ, kurumların dijital dönüşümünde itici güç haline geliyor. Generatif AI çözümleri, iş süreçlerini otomatikleştirerek verimliliği artırıyor ve karar alma mekanizmalarını hızlandırıyor. Müşteri deneyimi ve dijital dönüşüm alanlarında şirketlere hem operasyonel hem de stratejik avantaj sağlıyor. Bu gelişme, yalnızca bir teknoloji yeniliği değil; iş dünyasının geleceğini belirleyen köklü bir dönüşüm olarak göze çarpıyor.
Yapay zekânın gelişimi, hesaplama gücünden algoritmik yaratıcılığa evrildikçe, yalnızca teknik bir alan olmaktan çıkıp zihinsel, etik ve stratejik bir meseleye dönüştü. Özellikle son yıllarda ivme kazanan üretken yapay zekâ, metin, görsel ve kod üretmenin ötesine geçerek karar alma süreçlerinde aktif bir ortak haline geldi. Zekâ, sadece hesaplama gücü değil; sezgi, bağlam ve sorumluluk demektir. Üretkenlik, yalnızca hız değil; anlamlı seçenekler ve yeni olasılıklar üretebilme yetisidir. Güven ise sadece teknik bir nitelik değil; toplumsal ve etik bir taahhüttür. Bu nedenle, üretken yapay zekânın sunduğu olanaklar ne kadar büyüleyici olursa olsun, bu teknolojinin etik, hukuki ve stratejik boyutları aynı ölçüde titizlikle ele alınmalıdır.
Yapay zeka ve bulut teknolojileri, dijital dönüşümün iki temel taşı olarak rekabetin yoğun olduğu FMCG sektöründe geleceğin iş dünyasını yeniden şekillendiriyor. Bulutun sağladığı sınırsız ölçeklenebilirlik ve esneklik, yapay zekanın veri odaklı zekâsıyla birleştiğinde, işletmeler için inovasyonun sınırlarını sağlanan teknolojiler ile ortadan kaldırıyor.
E-ticarette yapay zeka, artık sadece bir destek aracı olmaktan çıkıp iş dönüşümünün temel motoru haline geliyor. Yapay zekayı bir teknoloji projesi olarak değil, ticaretin geleceğini şekillendiren stratejik bir güç olarak gören şirketler gelecekte başarılı olacak.
Günümüzde bulut teknolojileri ile yapay zekânın birleşimi, işletmelerin dijital dönüşüm yolculuklarında en kritik stratejik avantajı oluşturuyor. Çoklu bulut (multi-cloud) mimarileri, kurumların esneklik, güvenlik ve performansı aynı anda sağlayabilmesine olanak tanırken; üretken yapay zekâ ve otomasyon çözümleri operasyonel verimliliği yeniden tanımlıyor. Özellikle regülasyonun yoğun olduğu sektörlerde, veriyi doğru konumlandıran hibrit modellerin benimsenmesi sürdürülebilir ve ölçeklenebilir bir altyapı yaratmanın anahtarı haline geldi. Önümüzdeki dönemde, yapay zekâ destekli karar mekanizmaları ve otonom BT operasyonlarının şirketlerin rekabet gücünü belirleyen temel faktörler olacağını öngörüyorum.
Türk Hava Yolları bulut tabanlı sistemler ve modern veri mimarileri üzerine inşa edilen kestirimci bakım (predictive maintenance) sistemleriyle teknik arızaları önceden tespit edip maliyetleri düşürürken, yapay zeka destekli dinamik fiyatlandırma ve hiper-kişiselleştirme modelleriyle yolcuya doğru teklifi sunarak gelirleri ve müşteri deneyimini eş zamanlı olarak artırabilir. Aynı zamanda, uçuş ağındaki karmaşıklığı yöneten optimizasyon algoritmaları operasyonel mükemmeliyeti sağlarken, ekiplerin yönetimin adil ve hızlı yöneten akıllı planlama araçları, çalışan deneyimini iyileştirip kurum genelinde verimliliği en üst düzeye çıkaran bütünleşik yapıları kurmaya çalışıyoruz.
Geleceğin Akıllı ve Çevik Yazılımlarının İnşası
Yarının dijital sektör liderleri, yazılımı bir ürün değil, iş yapış biçimlerinin yaşayan ve sürekli evrilen bir parçası olarak gören şirketler olacak. FinTech, Otomotiv ve Web3 gibi sektörlerde, ölçeklenebilir, esnek ve yapay zeka destekli
yazılımlara duyulan ihtiyaç hiç bu kadar kritik olmamıştı. Artık başarı, daha fazla kod yazmaktan çok, öğrenen, otomatikleşen ve işinize paralel olarak sürekli gelişen sistemler inşa etmekle ölçülüyor.
Güvenilir bir teknoloji ortağı, organizasyonların Yapay Zeka destekli, bulut-yerel ve modüler yazılım sistemlerini daha hızlı, daha akıllı ve daha düşük riskle hayata geçirmesine olanak tanır. Yazılım tanımlı araçlar ve otonom sistemlerden, geleceğin finansal platformlarına ve Web3 dünyasına uygun merkeziyetsiz uygulamalara kadar, doğru iş birliği sayesinde yazılım çözümleri yalnızca bugünün değil, yarının rekabet ortamına da hazır şekilde tasarlanır. Bu sadece dış kaynak kullanımı değil; bu, gelecekteki pazar konumunuzu belirleyecek sistemleri birlikte yaratma yolculuğudur.
Yapay Zeka, otomasyon ve merkeziyetsiz mimarilerle şekillenen sektörlerde rekabet avantajı arayan şirketler için, doğru teknoloji ortağı kod yazmaz — stratejik üstünlük üretir.
Media Markt olarak son iki yıldır hibrit bulut teknolojilerine stratejik yatırımlar yapıyoruz. Bu yatırımların temel motivasyonu, müşterilerimize ve çalışanlarımıza sunduğumuz hizmetin kalitesini sürekli olarak artırmak ve uygulamalarımızı daha hızlı, daha esnek ve daha güvenilir hâle getirmektir. Aynı zamanda bulut teknolojileri, altyapımızı ihtiyaçlara göre ölçeklendirebilmemize ve operasyonel maliyetlerimizi daha etkin bir şekilde optimize etmemize sağlayarak AI teknolojilerini kullanılması içinde zemin hazırlıyor.
Yapay zekâ ve bulut teknolojilerinin birleşimi, şirketlerin veriyle değer üretme hızını yeniden tanımlıyor. Bugün özellikle predictive AI, generative AI ve bilumum analitik çalışmaları birleştirme kabiliyeti getiren agentic AI, RAG tabanlı finansal asistanlık çözümleri ve gerçek zamanlı karar motorları, bulutun esnek altyapısıyla birleşerek işletmelerin hem operasyonel verimliliğini hem de müşteri deneyimini radikal biçimde dönüştürüyor. Çoklu bulut stratejileri, veri egemenliği ve güvenlik gereksinimlerini karşılayacak şekilde olgunlaşırken; GPU-optimize edilmiş bulut ortamları, kurumların kendi finansal asistanları, üretken AI modelleri ve kişiselleştirilmiş tavsiye sistemlerini hızla hayata geçirmesine ve müşterilerine sağlanan faydayı maksimize etmeye olanak sağlıyor. Önümüzdeki dönemde en büyük farkı yaratacak unsur, teknoloji yatırımlarının doğrudan OKR ve iş sonuçlarıyla hizalanması olacak: Yani artık mesele “AI kullanmak” değil, AI ile ölçülebilir iş değeri üretmek. Bu dönüşüm, veri stratejisi güçlü olan ve veri odaklı kültürel dönüşümünü gerçekleştirebilmiş kurumlar için büyük bir fırsat penceresi açıyor.